We're putting the simplicity back into male grooming.
We appreciate that most products currently available on the market are complicated and confusing. As a result, we decided there was room in the market for a brand to challenge this.
Male grooming doesn’t need to be overwhelming or difficult. We are dedicated to delivering high performing body and skincare products but communicated in a simple and straightforward way and at an accessible price.
We understand that our customers demand good quality products as standard and we believe one shouldn’t need a degree in Chemistry to know what to expect from your shampoo.
Made in Britain
We are definitively British, and always will be. We share our country of birth with brogues, fine engineering, London 2012, Gin and Tonic, Harris Tweed and Wimbledon. Our formulations are made entirely in the UK. We know and trust our suppliers and ensure our products meet our exacting standards.
This takes time, but it’s worth it. We wouldn’t have it any other way.
S+F was started by Ian Linaker and Kenny Harmel, two friends from University. The pair were originally from corporate backgrounds and travelled regularly for business.
They noticed a lack of premium travel friendly male grooming products on the market and constantly had to compromise on quality when they travelled. They decided to take matters into their own hands and launch a brand themselves.
Following months and months of research and having worked closely with experienced formulation houses in the UK, the boys finally developed a range of products and launched a market test batch in 2013. The reaction was overwhelming and the brand was quickly picked up by a number of retailers. The rest as they say..
We have worked hard to produce a range of products that we are proud to use but know there are a number of alternatives available.
So why choose S+F: