Our story begins in Vietnam, where members of a highly classified US special ops unit - known as MACV-SOG - carried a unique combat knife into the jungle on covert missions. Years later, in 1986, that knife inspired a young designer, named Spencer Frazer, to found SOG Specialty Knives.
His mission: to reproduce the original SOG Bowie knife and pay tribute to the special ops unit that created it. What began as a single commemorative model soon became a full line of innovative tools - field-proven by US Special Forces, even honored as the Navy SEAL knife of choice. Today, SOG knives are carried with confidence into the most demanding situations. Forged out of tradition, hardened in the field, honed for you.
So whether you're protecting others or leading an epic hunting expedition, tackling one of life's everyday challenges of facing your most extreme conditions yet, lead the way with SOG.
We design essential gear that instills confidence for the bold, independent, and situation ready.
Our goal is to be the number one situation ready gear brand for Professionals, Everyday Users and Outdoor Adventurers!
OUR OPERATING PRINCIPLES
- INNOVATION- Functional innovation. We drive towards superior solutions that deliver good value and great function.
- TRUST- Always build trust. Every day we have an opportunity to earn trust. With our team, our users, and through our products.
- HUMILITY- Humble, but hungry. Nobody’s going to give us anything. We have to earn it every day.
- QUALITY- Everyone deserves quality. Whatever we do, we do it well, delivering the highest possible quality at every level.
- DESIGN- Deliberate by design. Design is not a luxury, everything we do is part of a deliberate, long-term strategy.
- AUTHENTICITY- Always be honest. It’s easier to speak the truth and be authentic than to fake it. Strive to understand.
- ACCOUNTABILITY- I make it happen. If it’s going to be, it’s up to me. I am the first step in making it great and leading change.
- CONFIDENCE- Deliver real-world confidence. We don’t make trinkets, we make essential tools that people depend on.
- COMMUNITY- Build our community. We don’t own our brand, our fans do. Whatever we do should respect and protect the brand.
- PASSION- Contagious enthusiasm. We’re all ambassadors for the brand, for our team, and for ourselves. Live your passion.
- EXCELLENCE- Deliver greatness. Make great products, tell great stories, provide great service, and build a great team. Make it great!
WE DESIGN ESSENTIAL GEAR TO PROVIDE ENHANCED CAPABILITIES FOR HUMAN POTENTIAL.