Wow Stuff was born in 2006, when three founders - Richard North, Kenny McAndrew, and Graeme Taylor - started inventing novelty gifts and gadgets. Their best-selling product was a rather crude (but practical) bathroom towel, which was featured on a British TV sitcom, decorated the interior of the Museum of Contemporary Art in Sydney, Australia, and was the star of an indie film called Made in China, starring Hollywood actor Matthew McConaughey in a cameo role. The invention was inspired by Graeme and Kenny's experiences sharing an apartment at university with only one bath towel.
We bring great brands to life! We partner with licensed brands and work tirelessly to deliver toys that are truly innovative, on-brand, and in-universe.
What We Do
We don't believe that play is outdated, but we do believe it needs updating. That's why we're committed to launching more toys soon.