Selljam logo

PDP Ecommerce: Anatomy of the Perfect Product Page

Anatomy-of-PDP
Learn what makes a perfect product page (PDP). Discover the key elements of it, and see how to optimize your product pages for conversions.

As an ecommerce business, your prime focus is nailing the technicalities of your website. And it’s completely justified, considering your website is your store - the platform your target audience will browse through and decide whether to invest in your products. But here’s the deal - merely focusing on the technical aspects is insufficient to lure customers.

If you’re looking to improve conversion rates and boost sales figures, you must also focus on qualitative aspects of your websites. One such aspect is the product description page (PDP). A winning product description page can help you reach your target audience better and more effectively.

Want to nail the pdp pages on your ecommerce website? Well, this post is all about understanding the anatomy of a perfect, search-engine-optimized product description page - read ahead to know more:

Essential Elements of a Product Description Page

Effective product description pages feature several elements, each of which is just as important. Let’s have a look at some of the must-haves on your pdp pages:

Product Name

The first thing you must add to a product description page is the product's name, followed by a descriptive title. The title need not be elaborate - it has to be crisp and clear, something that will catch the attention of your target audience browsing through the webpage. Try to keep the product name unique yet relevant so that it piques enough interest in the prospective buyers to scroll down and look for more details about the product.

Product Description

In this section, you can elaborate more on the features, characteristics, unique selling points, and basically everything your customers should know about your product. You can also add product specifications, sizing charts, available range of colors, and other essential aspects to the product detail page as well.

Eye-catching Images

Your product description page is incomplete if not supplemented by good-quality product images. When capturing product images, think from the buyer's perspective and click photos from multiple angles. This would give customers a fair idea as to how the product looks. Closeup images are add-ons, giving the customer a gist about the product's different features. Remember, at times, images can convey what words cannot - so ensure you have the best images uploaded to the pdp product detail page.

Price

Price is a key factor on which customers base their decision to buy a product. And that’s precisely why you need to mention the price clearly on the page. Apart from the retail price, also ensure you mention other allied charges such as shipping costs or other processing fees as well. If you’re offering the product at a discount, ensure it is clearly visible on the page.

You can consider striking out the original price and mentioning the new discounted price beside it. You can also mention the discount percentage or price in a bigger, distinctive font. To make the process easier for international buyers, you can also include a currency selector that would help these customers view the price in the currency of the place they reside.

Instructional or "How to" Videos

If the nature of your product is complex and you feel that the target audience could use some help understanding it, you can always add a video to the product description page. While photos give customers a good idea of what the product looks like, seeing how it works in a video will really engage them as allow them to see how it could benefit them.

Payment Options

Offering flexible payment options can make it convenient for customers to purchase your product. You can list different payment options, such as weekly or monthly, or other BNPL (Buy Now, Pay Later) plans. Also, mention the cost the customer would have to pay if they opt for either of these plans.

If you’re looking to simplify your payments, you can always consider Klarna, which has a Stripe widget offering multiple payment alternatives to customers. The checkout process will be much easier for your customers if you incorporate Klarna on your product description page.

Ratings and Reviews

Feedback from customers who have already purchased and used the product is the best and most effective way to convince prospective buyers to do the same. Make sure you have a dedicated reviews and ratings section on your product description page so that existing customers can upload their reviews easily and prospective customers can browse them quickly. Pictures in the review section are always a bonus, as they improve the credibility of the reviews and ratings.

Negative reviews are also welcome, as they allow you to address the customer's concerns and work on any drawbacks in your product.

Search Bar

The whole point of having a product description page is to make not just the particular page but the entire website accessible to the customer. If the customer is not interested in the product displayed or is looking for something on similar lines, a search bar can be super helpful to help them navigate to other pages easily.

Shipping Information

The expected delivery date or delivery time span of the product also needs to be mentioned on the pdp pages. This gives the customer a fair estimate of when to expect the product. You can also convince customers to opt for your premium plans (if any) so that they can have access to faster delivery of products.

General Policies

In this section, you mention the general terms and conditions, as well as your return policies. Make sure they are listed in clear, simple language so that there is no confusion among customers.

Live Chat

This is a great way to help address customer queries immediately. Live chats typically feature in the bottom corner of the product description page so that they are easy to locate and access. You can either hire the services of customer representatives or opt for chatbots to ensure the live chats work seamlessly.

Looking for some pdp inspiration? Go check out the product description pages of Nike, Rent the Runway. Oreo, Fitbit, and Volkswagen! These are from different sectors, and they know how to market their products uniquely via their product description pages!

Summing Up

A comprehensive product description page is all about improving the prospective buyer’s experience of shopping on your website. Apart from these essential elements, if your webpage requires some other specifics, feel free to add them. Remember, a user-friendly interface goes a long way in retaining customers. Keep it clutter-free and unique, and you’re all good to go!

We hope these product detail page best practices help.

Written by:
James Mew
Selljam Founder | Head of eCommerce

With 18 years of experience in the eCommerce industry, I have successfully launched and grown multiple e-commerce businesses, the 2nd one hit 7-figures in revenue within its first year. In 2022, I joined a European food technology equipment and IT service provider as their Head of E-commerce, overseeing 14 eshops across Europe and South Africa. Selljam is where I share all those ecommerce tips, tricks and hacks learned along the way that I hope will also help you on your journey to success. 

Related Posts

Customer Identity Verification Tools: The Best Apps to Protect Your Ecommerce Store

When secure card payments aren't enough and you need an extra layer of protection, then customer ID verification may be just what your business needs to level up. Comply with regulations and also protect your ecommerce business or app from fraud and chargebacks with the best customer identity verification tools.

Holy Sheet! Give Google Sheets Superpowers with These Add-ons

Looking for ways to supercharge your Google Sheets? Check out these amazing add-ons that can help you bring in data from your business or ecommerce store, automate tasks, analyze data, and create stunning visualizations.

Guide to Email Marketing Campaigns: The Automated Growth Hack for Ecommerce Businesses

Learn how to create and implement email marketing funnels to automate your sales and grow your ecommerce business. This article show you all the best campaigns and sequences to run on your ecommerce store.

How to Get Your PageSpeed Score In the 90s

Boost SERP rankings, improve your website's performance and SEO with these tips on how to get your PageSpeed score in the 90s. Get more traffic to your website and convert visitors on your "money pages".

Email Automation Tools and Platforms: Case Studies and Success Stories in the E-commerce Space

Learn how to use email automation to grow your ecommerce business. Discover the best email automation tools and platforms, and see how other ecommerce businesses are using them to achieve success.

Domain Buying Secrets: The Things I learned From Buying a €3,000 domain

Discover the secrets of buying a valuable domain name. Learn how to identify the best domains and avoid common pitfalls to securing your dream domain.

How to Use ChatGPT & AI for E-commerce to Boost Your Business

Discover how to use ChatGPT and AI to boost your ecommerce business, with tips on generating creative content, optimizing your website, and improving customer service.

Dictation Apps and Speech-to-Text Are Your Secret Weapons For Increased Efficiency and Productivity

Boost your productivity with dictation apps and speech-to-text technology. Learn how to choose the right tool for your needs and use it to create content, send emails, and more.

AI Chatbots for CX: The Future of Customer Service for eCommerce Stores

Learn how AI chatbots can help you improve customer service and boost sales for your ecommerce store. This guide includes information on the benefits of AI chatbots and tips on implementing them in your store.

The 30x eCommerce Metrics & KPIs That Matter (And To Monitor)

Track the right ecommerce metrics and KPIs to boost your sales and grow your business. This guide includes 30 of the most important ecommerce metrics and KPIs to track.

Productivity Hacks: The Best Text Expanders and Autotext Tools

Discover the best text expanders and autotext tools to boost your productivity and save time, essential for ecommerce sellers and online professionals.

Expert Guide: How to Sell an Online Business for 6 Figures or More

Get expert advice on how to sell your online business for 6 figures or more, from someone who's done it before, in this comprehensive guide for your exit strategy. You learn when to sell, where to start and how to boost your business valuation.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram