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According to a 2022 report by Insight Ace Analytic, the market worth of AI-enabled eCommerce solutions was about $3.71 billion in 2021 and is projected to reach $16.8 billion by 2030. This single piece of trivia showcases how the eCommerce industry is rapidly integrating technologies such as Artificial Intelligence (AI) in various parts of their workflows.
In the current era, AI has never been more accessible to the masses. We are also living in a time when small business owners are starting their individual eCommerce stores. As a result, the usage of AI in various facets of their business will likely propel their brand forward and help them grow business like never before.
Tools such as ChatGPT are merely the tip of the iceberg, and AI has numerous use cases in the eCommerce industry. Wondering how you can tap into this powerful technology? Allow us to help you.
In this article, we take you through the top use cases of AI in your eCommerce business.
Since AI is extremely fast in consuming, processing, understanding data, and deriving insights, it can personalize and localize content for any platform’s users. Based on your searches, interests, locations, age, and more, the algorithms can recommend products that match your taste and fit your desires and needs.
Vue.ai is one such tool that helps organizations provide unique user journeys to their audience and customers. By integrating this, online stores can align their recommendations, offers, and content with the user's choices in real-time. This is due to predictive or generative AI, which is trained with massive amounts of data to correctly predict what the user would want to see, window-shop and buy.
AI chatbots can take over the menial tasks of customer service. They can learn about the customer’s problems, determine the urgency, and find the right person/agent to handle the issue. However, this is merely a starting point.
Organizations are also eyeing integrating sentiment analysis, multilingual support, and predictive analysis to understand customers' emotions and problems and communicate with them in a manner they are comfortable with. Chatbots like Tidio, Ada, Chatfuel, etc., are integrated with eCommerce stores to simplify and streamline customer support.
Another fascinating use case of predictive algorithms is inventory management. Business owners might not always have enough physical space to keep all their products in stock. So, AI tools can go through historical inventory data sets and prioritize restocks for you. In fact, based on how the products are dispatched, AI can also help with warehouse layout management to ensure maximum efficiency is accomplished with shipping. A couple of tools for inventory management are Zoho and C3.ai.
Almost every facet of digital marketing can be handled with an AI tool.
- Copywriting: ChatGPT
- Graphic Designing: Adobe Sensei
- Presentation: Desktopus
- Paid Ads Management: Adzooma
- Content Calendars: Hootsuite
The list goes on. These tools can help you in diverse ways, from writing the most effective copy, planning the best campaigns, deploying the right ads across channels like Google and Meta, and creating appealing designs to crafting captivating pitch decks, analyzing content performance, and deriving insights on them.
You can leverage these tools or other alternatives to make digital marketing hassle-free. With these, you can save yourself from doing menial or redundant jobs and focus mainly on strategies and the overall action plan. All you need to do is have a vision and use AI tools to help you bring that vision to life.
A baking business wants to come up with a tagline. They can use ChatGPT for the same.
Prompt: "Act as a Marketing Expert. Create 20 possible taglines for a bread baking business. Keep it within 5-10 words.
- "Bringing Warmth and Wholesomeness to Your Table."
- "Crafting Artisanal Breads with Love and Care."
- "From Our Oven to Your Home, Freshly Baked Delights."
- "Savor the Flavors of Freshly Baked Goodness."
- "Elevate Your Tastebuds with Our Handcrafted Breads."
- "Bread Baking Perfected, Delivered to Your Doorstep."
- "A Slice of Happiness in Every Loaf."
- "Where Tradition Meets Innovation - Our Breads."
- "Baking Memories, One Loaf at a Time."
- "Taste the Difference of Expertly Baked Bread."
- "Bringing You Crusty Perfection, Bite after Bite."
- "Breadcrafted Goodness, Inspired by Tradition."
- "Wholesome Breads for a Nourished Life."
- "Satisfy Your Cravings, One Bread at a Time."
- "Bread Baking, Perfected to Perfection."
- "Breaded with Love, Baked with Passion."
- "Your Daily Bread, Elevated to Excellence."
- "Where Freshness and Flavor Unite in Every Loaf."
- "Artisanal Breads, Baked with Timeless Recipes."
- "Taste the Tradition, Embrace the Quality."
AI tools can consume, analyze, and understand data sets to find purchasing patterns, seasonal shopping, and more. Based on this, it will suggest the optimal pricing at any given point that matches the people’s expectations and increases the conversion rate.
In fact, organizations can also experiment with different pricing models, such as dynamic pricing, value-based pricing, subscription pricing, and more, to understand what their customers want and what will encourage them to buy from the platform.
In an earlier section, we mentioned how AI can facilitate unique customer journeys, personalized recommendations, and tailored responses for each individual. AI employs its techniques to not only accomplish this but exist at every touch point of the shopper to understand the customer behavior, the drop points, the points where the platform received more engagement, and more. Based on this, the tools can enhance the website experience for customers leading to more conversions and increased time spent on the platform.
These are some crucial ways artificial intelligence can help eCommerce brands grow their business. Besides several AI tools for different tasks, ChatGPT is one of the most important tools. It can help with social media management, paid advertising, and website content, three major facets of any eCommerce brand.
Start experimenting and harnessing AI and its different tools to take your eCommerce store to the next level!
With 18 years of experience in the eCommerce industry, I have successfully launched and grown multiple e-commerce businesses, the 2nd one hit 7-figures in revenue within its first year. In 2022, I joined a European food technology equipment and IT service provider as their Head of E-commerce, overseeing 14 eshops across Europe and South Africa. Selljam is where I share all those ecommerce tips, tricks and hacks learned along the way that I hope will also help you on your journey to success.