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In a world full of businesses, it's really tough to establish your own unique space. That said, in recent times, content marketing has emerged as a potent tool to stay competitive. While most businesses use these strategies, the extent of success varies.
Research suggests that if you are an e-commerce business, you are in an all-the-more volatile environment as you face stiffer competition. With retail businesses proliferating, making your content exceptional to stand out and gain traction becomes imperative.
It might seem overwhelming to create content consistently on topics that are out-of-the-box or need to rank you above your competitors. While you may hire freelancers or in-house writers, even that may not satisfy the requirements. Besides, it seems impractical as a single resource cannot produce so much variety of content, and hiring more resources will only burn a hole in your pockets.
Technology comes to the rescue. With generative AI for content creation like ChatGPT and other AI tools, content creation has become a piece of cake.
Read on to delve into how these AI content creation tools can help you generate awesome, unique content in just a matter of time, which certainly would boost your business, bringing in more customers.
Content creation can seem overwhelming, especially when you need to create it regularly. This is even harder for online stores. Getting customers' attention in e-commerce is tough because of strong competition.
Check out the options to carve compelling and engaging content using ChatGPT and AI for e-commerce.
Whether you are an established online store or just finding your foot in the e-commerce space, you must check for competitors. Emerging tools like ChatGPT let you conduct thorough research on who your competitors are. A good way to get started is by using the right prompts like-
Who sells similar products like you online?
This would give a list. Alternatively, if you modify your search with, say, “top retailers online”, the tool would elicit a different response.
You need to ask a highly specific question based on what information you are trying to extract.
Alternatives to ChatGPT include AI content creation tools like Google Bard, Microsoft Bing Chat, and more.
As e-commerce is a highly competitive space, you need to know which audience to target. You could key in specific queries like “In which places in the U.S. are grocery stores predominant?” or “What percentage of children like milk chocolates in Ontario?”
AI-based tools will deliver precise responses to your queries based on the facts in their database and let you formulate appropriate marketing strategies.
It makes sense to repurpose your content as you cater to diverse audience groups. In this regard, AI content creation software like Google Bard and Jasper ai are highly resourceful. They let you modify and repurpose your content faster, letting you send it out in different formats to fit in different social media channels.
For example, Jasper offers features that use your written content and rewrites it using relevant keywords. Thus it speeds up your job of creating SEO-optimized content while connecting with your audience.
Regardless of your content marketing strategy, keyword research forms a key pillar. These AI content creation tools let you generate keyword clusters, allowing you to create long-tail keywords that are easy to optimize when you are just starting. Using such generative AI for content creation, you can conduct thorough keyword research and plan your keywords accordingly.
The most common challenge with content creation is sometimes you fall short of topics. This means you need to focus more on the content ideation part. Use AI tools that always have ideas and can offer you tons of suggestions on almost any topic.
Leverage this AI content creation software to create a never-ending list of content ideas and start creating world-class content!
It helps your prospects and customers immensely if you can respond to their frequent queries. Besides, it poses you as an approachable business willing to understand the customer's pain points and challenges. Such FAQs can be quickly and efficiently crafted with these AI tools.
AI tools can be used to find those blogs which are relevant to your e-commerce business, and you could create links to your posts. You could use terms like “offbeat,” “amazing,” or such to find specific blogs that pertain to your space. Link-building dramatically enhances your credibility, increasing your website’s domain authority.
Continue reading to discover effective tips and techniques for quickly generating high-quality content using exceptional AI content creation tools.
ChatGPT has made the creation of content easier than ever before. While its first version, GPT-3, allowed only text format, with GPT-4, you can easily create images, audio, video, and more. It lets you craft amazing product descriptions in your style, as there aren’t any predefined templates.
The better the prompts you give, the better will be the results that you get. Other AI content creation tools like Rytr also offer features that allow you to create product descriptions in just a few seconds.
Google ads are a great way to market your content and grow your e-commerce business. That said, they should be captivating, engaging, and concise. Use AI content creation software like ad copy generators, which let you develop fantastic ad headlines that can grab the rapt attention of your prospects in a few seconds.
Regardless of the diverse types of content formats available, it cannot be denied that video and audio content lets you generate maximum leads. That said, creating engaging and informative content is crucial.
AI tools like Synthesia and Maverick help generate AI video-based content with options available in multiple languages, offering easy-to-use, customizable video templates.
These enable you to leverage AI for e-commerce needs and let you modify it based on your further requirements.
Various AI content creation tools assist in crafting compelling copy for landing pages, product catalogs and developing a distinct brand voice.
Using AI tools like Copysmith and Frase, you can create fantastic product descriptions with bullet points, stylish fonts, and FAQs in no time. In addition, these tools let you generate a bulk SEO-optimized copy for your complete catalog in just a few minutes!
Email marketing with AI content creation software can take your e-commerce business to newer strides. With a focus on automation, content personalization, and other features like A/B testing, integration, advanced reporting, and such, these AI tools make your process of creating email newsletters and email marketing a lot simpler.
Follow the pointers below to create the most awesome content in a fraction of the time to get the most out of your online e-commerce business.
- Perform competitor research and keyword research using ChatGPT or other AI tools.
- Research your audience and identify whom you need to focus on.
- Use AI-based tools to create your content marketing calendar with topics so that you are never short of ideas.
- Produce high-quality content using AI tools and ChatGPT.
- Use these tools to edit and proofread your content regularly and ensure they are grammatically correct.
- Make use of this AI content creation software to develop the most amazing images ever.
- Optimize the existing content for SEO and ensure your content stays updated.
- Utilize the audio and video software to create amazing and informative content that grabs the customers’ attention.
- Adopt an email marketing strategy using AI tools to expand your outreach and get quicker results.
- Repurpose your content by modifying the posts, adding images or videos, etc., to keep your audience engaged.
- Leverage link-building tools for content creation and improve your website’s authority.
E-commerce businesses are on the upper end of the spectrum when it comes to facing cut-throat competition. This makes crafting extraordinary content really important to tackle your rivals. Use ChatGPT and other AI for e-commerce optimally and boost your content quality while creating them at a 10x faster pace!
With 18 years of experience in the eCommerce industry, I have successfully launched and grown multiple e-commerce businesses, the 2nd one hit 7-figures in revenue within its first year. In 2022, I joined a European food technology equipment and IT service provider as their Head of E-commerce, overseeing 14 eshops across Europe and South Africa. Selljam is where I share all those ecommerce tips, tricks and hacks learned along the way that I hope will also help you on your journey to success.