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Creating engaging and powerful videos for marketing, social media or your business shouldn’t be expensive or a task that only a video editing specialist can achieve. Online video editing makes it possible to create stunning video ads on a budget, without the need for all the high performance hardware required for PC video editor software.
The online video editors here are aimed slightly more for the intermediate video creators and those users that have a good grasp of video editing and creating videos online but enjoy the convenience of editing online and are looking for a bit more editing functionality, and don’t necessarily need templates.
However, if you’re looking to make quick and easy videos, then check out these online video editors that check all the boxes and will allow you to get up and running with video ads in a matter of minutes not hours.
Looking to go pro? While this list is intended for online video editors using a web browser, if you’re really looking to level up your video editing skills there is always the Adobe Creative Cloud Suite to consider which is a powerful collection of professional-level video editing and motion graphics applications that will make any video project possible without limitation.
So let's take a look at the best picks...
Free Online Video Maker - Create Your Video in Minutes | FlexClip
Website description: FlexClip is a free online video maker that helps you easily turn photos and video clips into professional videos, no design skills required. It's both suitable for beginners and advanced users alike. Why not try it now.
Overview: Flexclip is an impressive and well-laid out online video editor that is feature-packed with powerful editing tools but at the same time is so easy to use.
Anyone can make impressive videos with Flexclip, from beginners to more intermediate users. Getting started with a video is super-easy using the template mode option, but when you're looking for more customization and editing options it also has multiple editing modes as well, including a timeline editing mode.
Choose that perfect stock footage clip, photo, music or background from the massive Storyblocks library - or upload your own media. You're in full control and can adjust, edit, and add video filters, to make your media perfect.
Add your own titles or choose from the many animated text and title presets. Search and add millions of elements such as buttons, emojis, arrows, shapes, animated social media logos, banners, animals, lines and so much more
Make your videos truly yours. Record your own screencasts as well as add voiceovers with ease.
The attention to detail and user experience (UX) is impressive throughout. For example, when looking for stock footage such as videos or photos you are easily able to search using a search term, one of the predefined categories or via a popular keyword. Sort the results via most relevant, most downloaded, trending now etc.
Flexclip is a very afforable, yet powerful and feature packed online video editor, that is worth considering if you're a beginner to intermediate video maker.
They have a free plan as well so why not dive in and give it a whirl.
Starting Price: $8.99 per month (on the monthly plan, more savings on annual plan)
Free Plan: Free plan. View pricing page
Best Features 💖
- Beautifully designed and well laid out user interface.
- Feature-packed video editing toolset with an impressive list of transformations, filters, adjustments, and animations
- Create a video from one of the many modern and templates available or go for a more customized approach and start a video from scratch. Dynamic resizing means your video can made available for any platform.
- Powerful customisation options. Creating from scratch? Choose either storyboard for a quick and easy custom video, or choose timeline mode for more control and allowing you to edit every detail
- Full editing control for elements such as overlays, text/title and graphic elements in your storyboard. Including layer control by moving them forwards and backward between layers.
- Easily animate any element in your storyboard using the motion menu which features a list of preset animations.
- Add your own content with ease. Easily add screencasts, webcam footage, and even voice-overs directly to your video projects
- Powerful search features. Premium collection of stock footage that is easy to navigate. Categorized for you and easy to search through. Find the perfect clip by searching or browsing their predefined categories and themes, or by clicking on a popular search term
- Easy transitions. Large selection of professional transitions
- Pricing is very reasonable
- Enjoy free membership for lots of key features and visual effects
- 1,000+ pre-made templates save you lots of time and fit all occasions
- Add animated texts, funky widgets, dynamic overlays, intros/outros, etc to make your video pop
- Royalty-free videos, music, photos from 1,000,000+ stock assets for your needs
- More sizing options for added media would be nice to see. Currently, you are only able to use zoom, fit to screen or fill screen option for sizing media.
- Adding stock footage clips to the media bin sometimes doesn't work, and you'll need to retry or select another clip.
- When creating a "Start from scratch → Timeline editing video" the new timeline editing mode is geared more towards professionals who want to supply all of their own footage and media, as the option to add stock media is not available in this mode. Timeline mode is still in beta development, so this could still be on the way. All stock footage is available in the Start from scratch → Storyboard mode though.
Online Video Editor — Start Editing Videos Free with WeVideo
Website description: Edit online faster & easier than ever. Use stock footage, animated titles & green screening. No software to download/install. Start now!
Overview: WeVideo is a powerful yet easy-to-use online video editor packed to the brim with rich editing tools such as timeline storyboard editing modes, green screen, animated text as well as screen recording (and webcam recording) features that are built-in ready to use right out of the box. It works across all your devices and includes a super-powerful mobile app that allows full editing and uploading of media whilst on the go. All media and edits are stored in the cloud so you are able to resume your project at any time, and on any device.
Working in a team? Collaboration with team members is simple, you are able to manage projects and share them with team members at the click of a button.
Support for all the most Popular video sizes and aspect ratios are, and there's even 4K video for more advanced applications and for stunningly crisp resolution videos.
Unlimited videos and unlimited storage. With the paid plan you have the ability to create unlimited number of videos with unlimited cloud storage.
WeVideo features a very powerful mobile app that will allow you to create amazing videos on the go, or edit and uploading of video clips for later use inside one of your projects.
Video hosting and privacy. Publish your videos and set the Privacy to the public where you can then share the direct link for others to view your videos on WeVideo - without needing to upload to video hosting platforms such as YouTube or Vimeo.
Starting Price: $9.99 per month on monthly plan
Free Plan: Yes View pricing page
Best Features 💖
- Easy enough for beginners to get started, but packed with editing tools and features that even advanced users will be impressed by
- Add videos and media to your edits via direct integration with services like Google Drive, Facebook, Dropbox, Box etc
- Convert your existing videos into templates that can make future videos easier and quicker to make
- Built-in screen recording and webcam recording capabilities.
- Greenscreen editing feature for more advanced video capabilities
- While it's easy to learn and get started if you're looking for a super quick and easy way to create your videos this might be overkill.
- Rendering time of large video projects and take long.
- Theme mode is great for creating storyboard/template-driven videos it would be nice to see more varied theme styles
- It won't replace the advanced features and flexibility of a desktop video editing solution.
- Many of the advanced features are only available in the paid plans
Moovly for Sales & Marketing | Create engaging explainer videos
Website description: Make a marketing or promo video to advertise your offering, engage even the laziest buyers, and boost conversions. Start now.
Overview: Moovly makes it easy to create a whole range of videos for your brand or business. Everything from explainer videos, promo videos and video tutorials are possible using this customizable, template-driven, and easy-to-use software. While it is perfectly suited for beginners there are some nice intermediate features "to grow into" such as timeline control, customisation and automating of videos using templates
Features an API for developers and bulk automation of videos. Great for ecommerce websites wanting to easily and quickly make unique video content for 100s and 1000s of products. The Google Sheets integration can help with this as well.
Starting Price: $49 per month (on the monthly plan, more savings on annual plan)
Free Plan: Free plan. View pricing page
Best Features 💖
- Easy for beginners to get started using a template, but they also have some more advanced features like video automation baked in
- 1.3 million free images, sounds and video footage
- Unlimited video length
- Great Integrations. Built-in integration for Google Drive, Dropbox, box, Facebook, Google Sheets and more.
- WordPress plugin is a nice touch. Create personalized videos from your WordPress content
- Pricing is on the premium side and might be a bit too costly for solo professionals
- Included stock footage is from free sources so may not be as premium.
- The number of monthly exports is limited to 25 even on the Pro Plan
- More customization and editing functions are only available on the Max plan and upwards
- Screen and webcam recording is only available on the max plan
VEED - Online Video Editor - Video Editing Made Simple
Website description: Make stunning videos with a single click. Cut, trim, crop, add subtitles and more. Online, no account needed. Try it now, free.
Overview: Veedio is an easy-to-use video editor that is packed with some powerful features that make stunning, high-definition and engaging videos in a fraction of the time. The interface is modern, well laid out, and easy to navigate. Although there are no templates to work from, which makes this editor more suited to intermediate users, the toolset you have available is very impressive.
This is a great choice for all sorts of social media videos, YouTube videos as well as screencasts for how-to and tutorial videos.
Some nifty tools:
- Remove your webcam's background
- Automatically transcribe video to text,
- Translate videos into any language
- Add subtitles to videos
- Annotate videos with drawings
- Chroma Key video backgrounds
- Automatic cleaner of audio
- Merge and join YouTube videos join videos
- Video looping
- And much more
Starting Price: $18 per month on monthly plan.
Free plan: Free trial available
Best Features 💖
- A feature rich and powerful online video editor that is easy to use yet packed full of features that seasoned online video makers will love
- Screen recording is built-in, making it a good solution for tutorials and how-to videos
- Draw and create handwritten annotations directly onto videos
- Automatically "clean up" the audio via the click of a button.
- Add subtitles at the click of a button, or automatically translate your videos into any language
- You'll need to have some experience creating videos from scratch. It's designed for more intermediate video creators so there aren't any templates.
- To start a project you need to upload a video or it sends you back to the dashboard. It would be nice to be able to start a project with any media (such as images) as well.
- Currently there isn't a mobile app available
- No "fully featured" trial plan but they do have a free plan to help you get started
- Limited size options. Custom aspect ratios, video sizing and cropping would be good to see
Lumen5 - Video Maker | Create Videos Online in Minutes
Website description: Lumen5 is a video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes.
Overview: Lumen5 is an easy-to-use video editor that enables you to create visually engaging videos from existing content such as a blog post.
Their AI-powered technology helps to turn your articles or content into a storyboard video format for easy editing, or use the Instant Videos feature to automatically create templates for videos from content in a feed.
Add music from their extensive stock footage library or record your own voice-over to add to videos. Branding presets allow you to create scenes and outros with your brand and a strong call to action.
Lumen5 is a great choice if you want to put your video marketing and video content creation on autopilot. Their AI powered and automated approach to creating videos from existing content and feeds is a very powerful tool to have in your video marketing strategy.
Starting Price: $15 per month (on the monthly plan, more savings on annual plan)
Free Plan: Free plan. View pricing page
Best Features 💖
- AI-powered video creation tool that allows you to create videos from a web page. Paste the URL and in a few moments, you will have a ready to edit storyboard with relevantas well as text pulled out from the source post
- On-brand videos. Easily customize your videos with voice-overs and branding tools
- Video hosting and video analytics
- Instant Videos is a tool that allows you to add your website or blog feed and have video templates created automatically as new posts are added to the feed.
- Keyword highlighting where machine learning is used in conjunction with a NLG (Natural Language Processing) to highlight important text and keywords
- Text positioning is intelligently calculated based on the media you are using
- Premium stock footage is only available on the Premium plan
- The number of videos per month that you can download or share is limited to between 10 - 20 depending on the plan you choose. This seems a bit restrictive, especially if you're wanting to white-label these videos and create them for clients.
- The amount of templates is limited
- Launch scale production of more than 20 videos per month can become very expensive, so may only be suited for more established or businesses with bigger video marketing budgets
With 18 years of experience in the eCommerce industry, I have successfully launched and grown multiple e-commerce businesses, the 2nd one hit 7-figures in revenue within its first year. In 2022, I joined a European food technology equipment and IT service provider as their Head of E-commerce, overseeing 14 eshops across Europe and South Africa. Selljam is where I share all those ecommerce tips, tricks and hacks learned along the way that I hope will also help you on your journey to success.